How Generative AI works: A complete overview
In 2023 alone, generative AI tools like ChatGPT, DALL-E, and others gained over 100 million active users within months of launch. From creating realistic images to generating text that feels like it was written by a human, generative AI systems have sparked a tech revolution. But what’s the magic behind these systems? How do they […]
6 Practical Tips for Leveraging AI in Advertising Campaigns
In today’s competitive advertising landscape, leveraging artificial intelligence (AI) has changed how agencies approach their ad campaigns. Whether it’s building brand awareness campaigns or running a successful advertising campaign, AI is transforming the creative process. By integrating tools like natural language processing and machine learning models, agencies can tap into smarter strategies for advertising, creating […]
How to Address Bias and Fairness in Generative AI Advertising Campaigns
Generative AI and artificial intelligence (AI) are reshaping how advertising campaigns are created, personalized, and delivered. But when these technologies are built on biased data or lack transparency, they can unintentionally reinforce harmful patterns. This brings us to a critical challenge: addressing bias in generative AI while ensuring fairness criteria are met in campaigns. Generative […]
6 Emerging AI Trends in Creative Industries
AI is making waves across industries, and the creative world is no exception. The growing influence of AI technologies is transforming the way we approach creativity, from design to content generation. As generative AI tools and systems evolve, businesses are exploring AI trends that can change how we create, collaborate, and communicate. The rise of […]
5 Powerful Examples of Generative AI for Personalised Ads
Personalised ads are no longer just a trend—they’re the future of digital advertising, and Generative AI is leading the charge. By using Generative AI for ads, advertisers can revolutionize the advertising process, creating highly targeted ad creatives that resonate with individual customers. This breakthrough technology uses generative models and artificial intelligence to make ads personalisation […]
How to Upskill Your Creative Team on AI Tools and Techniques
AI tools are stepping into the creative industry, offering new opportunities to enhance productivity and creativity. From automating tasks to generating content, AI, particularly generative AI and machine learning, is becoming a strong player in shaping how creative teams work. However, to truly implement these innovations, creative professionals must embrace continuous learning and upskilling. With […]
How to Craft an Effective Generative AI Strategy: Steps and Best Practices
As artificial intelligence continues to expand, crafting a strong generative AI strategy is essential for businesses looking to harness the full potential of AI capabilities. With generative artificial intelligence unlocking new opportunities in content creation, automation, and customer engagement, organizations must carefully navigate their AI journey. According to McKinsey, 70% of companies are now piloting […]
Pros and Cons of AI in Advertising – Lessons for Creative Leaders
AI in advertising—it’s everywhere, right? Nearly 84% of digital ad spending now has some form of AI behind it, from deciding where ads get placed to tweaking content for each viewer. The impact? Companies are seeing up to a 35% bump in ad engagement by using AI-driven personalization. Pretty impressive. Sure, AI can make ad […]
How to Hire Generative AI Developers for Your Next Project
When it comes to generative AI, we’re in the thick of one of the most exciting tech revolutions of our time. From transforming customer experiences to automating intricate workflows, businesses of all sizes are reaping the rewards of AI-driven innovation. In fact, a study from Grand View Research stated that the global AI market is […]
4 Myths About AI in Advertising: Separating Fact from Fiction
AI has been a hot topic for years, and the hype is only getting louder. Implementing AI is now seen everywhere, from science fiction and art to content creation and advertising campaigns. By adopting AI and utilising machine learning, the AI tools have the potential to mimic human thinking and even human speech patterns. According […]
