Case study · Media and gaming
Generative Digital Artwork
Generative pipelines producing original artwork at production quality.
- Product
- Generative Digital Artwork
- Service
- Generative AI development
- Sector
- Media and creative
- Modules
- Five
At a glance
Five modules, one toolkit
Text-to-image, object removal, background removal, background replacement and resolution enhancement.
Generation from a written description, the entry point to the rest of the toolkit.
Removing unwanted objects and backgrounds is the unglamorous half that decides whether output is usable.
Resolution enhancement, because a generated image that cannot be printed is a sketch.
The brief
Generation is the easy part of a creative pipeline
Text-to-image is where attention goes, but it is rarely where a creative workflow stalls. The stall comes afterwards: an object in the frame that should not be there, a background that belongs to a different brief, a resolution too low for the output medium.
Handled by separate tools, each of those is a context switch and an export. The value is in having them in one place, operating on the same image.
A generated image is a first draft. The modules around it are what make it a deliverable.
The build
A toolkit rather than a generator
The design decision is the modularity. Rather than one model with a single entry point, the tool is a set of modules a creator moves between on the same asset — generate, then remove, then replace, then enhance.
That shape matches how creative work actually proceeds. Nobody produces a finished piece in one prompt; they produce something close and then fix it. Building the fixing tools alongside the generating one is what makes the difference between a demo and something that survives contact with a deadline.
Wow Labz delivered it as an AI development and generative AI development engagement.
The modules
Create, correct, finish
Text to image
Original images generated from a written description, which is where a piece of artwork starts.
Object and background removal
Unwanted objects taken out of an image, and backgrounds removed cleanly, which is the bulk of practical retouching.
Background replacement and upscaling
New backgrounds added to an existing subject, and resolution increased so the result holds up at production size.
Stack
What it was built with
Questions
The toolkit, answered
What does the tool do?
It is an AI based tool of several modules that create images from text, remove unwanted objects and backgrounds from images, add new backgrounds, and increase image resolution.
Is it only text-to-image?
No. Text-to-image is one of five modules. The others handle object removal, background removal, background replacement and resolution enhancement.
Who is it for?
Artists and creators, aimed at speeding up the creative process from first generation through to a production-ready asset.
What did Wow Labz build?
AI development and generative AI development covering all the modules.
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