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PROJECT SHOWCASE:

ABInBev MMM

Marketing Mix Modeller is an internal tool created to enable short cycle marketing analytics team to derive learnings from past marketing spends. It is standardized with streamlined features that automate whole processes, reduce time & effort, increase efficiency, make it enjoyable for the team to work, and provide a seamless user experience.

Client

Anheuser-Busch InBev

Role

Python
ReactJS

Date

2019

Deliverables

Design

Wow Labz’s Cutting-Edge Design for Anheuser-Busch InBev’s Marketing Mix Modeller

Wow Labz collaborated with Anheuser-Busch InBev, a global leader in the beverage industry, to create a robust and intuitive design for their Marketing Mix Modeller. Leveraging the power of ReactJS and Python, our team developed a streamlined tool that empowers the short cycle marketing analytics team to extract valuable insights from past marketing spends. Anheuser-Busch InBev required an internal tool that would automate processes, reduce time and effort, and enhance the efficiency of their marketing analytics team. Wow Labz embarked on this project by thoroughly understanding the unique needs of the team and the complexities of their marketing data.

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