Wow Labz collaborated with Anheuser-Busch InBev, a global leader in the beverage industry, to create a robust and intuitive design for their Marketing Mix Modeller. Leveraging the power of ReactJS and Python, our team developed a streamlined tool that empowers the short cycle marketing analytics team to extract valuable insights from past marketing spends. Anheuser-Busch InBev required an internal tool that would automate processes, reduce time and effort, and enhance the efficiency of their marketing analytics team. Wow Labz embarked on this project by thoroughly understanding the unique needs of the team and the complexities of their marketing data.