PROJECT SHOWCASE
ABInBev GRA
Overview
GRA is a platform that lets ABInBev optimally allocate their marketing budget to maximize net revenue. It helps users create a system that allowed to customize based on their inputs and objectives to optimize the results based on country brands and various scenarios.
Role
- Python
- Flask
- Celery
- RabbitMQ
- ReactJS
- FusionCharts
Deliverables
- Design
- Dev
Wow Labz’s Innovative Design for Anheuser-Busch InBev’s Global Resource Allocator
Wow Labz collaborated with Anheuser-Busch InBev, a global leader in the beverage industry, to develop an innovative design for their Global Resource Allocator. Leveraging Python, Flask, Celery, RabbitMQ, ReactJS, and FusionCharts, our team created a dynamic platform that empowers ABInBev to optimize their marketing budget and maximize net revenue. Anheuser-Busch InBev required a robust platform that would enable them to allocate their marketing budget efficiently and effectively. Wow Labz embarked on this project by understanding the complex requirements and objectives of ABInBev, as well as the intricacies of country brands and various scenarios.
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