PROJECT SHOWCASE
ABInBev GPS
Overview
Growth Planning Suite (GPS) is a business intelligence platform to analyse the performance of Marketing and Media using Indicators such as Spend, Volume, Net Revenue, Marginal Contribution etc. A planning algorithm Is used to distribute and allocate budget across different brands, hierarchies and geographies under the operation of Anheuser-Busch InBev, the world’s largest beer brewer.
Role
- App Dev
- iOS Dev
- Project Manager
Deliverables
- App Dev
- iOS Native
Drive Growth with Data: Wow Labz’s iOS App Development for Anheuser-Busch InBev’s Growth Planning Suite
Wow Labz partnered with Anheuser-Busch InBev, the world’s largest beer brewer, to develop an iOS app for their Growth Planning Suite (GPS). This business intelligence platform enables Anheuser-Busch InBev to analyze the performance of marketing and media using key indicators such as spend, volume, net revenue, and marginal contribution. With the planning algorithm in place, the GPS app facilitates the effective distribution and allocation of budgets across different brands, hierarchies, and geographies. The Growth Planning Suite (GPS) developed by Wow Labz for Anheuser-Busch InBev empowers the company to make data-driven decisions and drive growth. Leveraging the native capabilities of iOS, our team created a seamless and intuitive user interface that allows users to access and analyze critical performance indicators on the go.
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