4 Myths About AI in Advertising: Separating Fact from Fiction
AI has been a hot topic for years, and the hype is only getting louder. Implementing AI is now seen everywhere, from science fiction and art to content creation and advertising campaigns. By adopting AI and utilising machine learning, the AI tools have the potential to mimic human thinking and even human speech patterns. According […]
The Future of AI in Advertising, Media and Entertainment
In recent times, we have witnessed an explosion of AI in advertising, ushering in a new era of technology and development in the advertising industry. For instance, in Google Ads campaigns, AI analyses vast amounts of consumer data to create highly targeted and personalised ad content. By using AI and machine learning algorithms, advertisers can […]
8 Use Cases of Generative AI in Advertising that Creative Agencies Need to Know
AI is making huge waves in marketing, and its impact on advertising is undeniable. In fact, the global market for AI in advertising was valued at $15.84 billion in 2021 and is expected to skyrocket to $107.5 billion by 2028. That’s massive growth, and it’s not hard to see why. Ad campaigns are evolving rapidly […]
12 Best AI Image Generators for Creative Teams for Stunning Visual Concepts
If you’re in a creative team, you know the struggle of finding the perfect visuals that align with your ideas. That’s where an AI image generator comes in, and trust me, it can be a game-changer for creating images or generating AI images that truly reflect your vision. Tools powered by artificial intelligence can generate […]
GPT-4 Vision Overview, Use Cases, and Applications
GPT-4 Vision is the next step in AI, where OpenAI has allowed the system to not only react to the text but also create and interpret images with remarkable precision. This new vision model allows the user to interact with the AI through image input and endows it with the ability to interpret and analyse […]
9 Practical and Inspiring AI Ad Creative Examples
A recent study by McKinsey found that AI is already being used by over 40% of creative professionals, and this number is poised to grow exponentially in the coming years. AI is no longer just for tech geeks. Creative professionals are increasingly turning to Generative AI to help them from brainstorming ideas to generating final […]
5 Mindsets That Hinder AI Adoption in Creative Agencies
With AI continuing to reshape industries, creative agencies are at a proverbial crossroads regarding AI adoption. The opportunities for AI to reshape workflows, amplify creativity, and drive more personable experiences for clients are enormous. Still, behind such obvious positives, most agencies are held back from embracing AI at their core. In most cases, this is […]
How to Choose the Right Technology Partner for Advertising Agencies
Advertising agencies constantly juggle core client deliverables and demands, particularly when it comes to developing technical assets like websites, apps, software, and technology-powered ad campaigns. This pressure to stay current with the latest advancements like AI, while maintaining creative excellence can be overwhelming without a technology partner. Balancing project timelines, budgets, and staffing needs often […]
How Much Does It Cost To Build Artificial Intelligence In 2024 | AI Development Cost
In today’s fast-changing tech scene, the surge of artificial intelligence (AI) has been seriously game-changing. As companies work hard to tap into the magic of AI, a big question pops up: “How much does it really cost to create AI in 2023?” In this detailed guide, we’re going to dive really deep into the intricate […]
All You Need to Know About Branding for Digital Products
A brand is when the user meets the product. According to psychological research, people’s decisions about the items they buy are typically quick and subconscious. It has to do with emotions and feelings, one of our most intricate aspects. Your product, website, advertisement, or social profile has the potential to influence someone’s emotions in a matter […]
