CloudCherry
Revolutionizing Survey Integration with Developer-Friendly SDKs
Overview
CloudCherry, a leading Customer Experience Management platform used by over 2,000 enterprises in 14 countries, wanted to simplify how businesses integrated feedback surveys into their apps. The traditional process was slow, complex, and often led to low engagement, especially on mobile.
To overcome these barriers, CloudCherry collaborated with Wow Labz to develop two lightweight, easy-to-integrate SDKs, one for Android apps and another for web-based microsurveys. The result: a frictionless developer experience, faster go-lives, and a measurable boost in customer engagement and satisfaction.
The Challenge
- Cumbersome Integration Workflows: Enterprise customers needed to write custom code and navigate complex APIs just to add a simple survey. This slowed down onboarding and discouraged adoption.
- High Developer Friction: Third-party developers faced unclear documentation, inconsistent patterns, and long implementation times often leading to errors and increased support requests.
- Low Survey Response Rates: Generic web surveys often failed to capture user attention. Compared to native mobile interfaces, the engagement was significantly lower.
- Delayed Time-to-Market: Because integration required manual development and testing, launching surveys often took weeks, delaying key customer feedback loops.
The Solution
Wow Labz designed and delivered two powerful SDKs specific to developer needs:
- Android SDK: A native, open-source library with support for multiple authentication flows and seamless survey triggering
TypeScript Web - Microsurvey SDK: A lightweight and customizable solution for embedding surveys into any web application using modern frontend frameworks with a strong focus on usability, performance, and security, these SDKs turned survey integration into a plug-and-play experience which got ready in minutes, not days.
With a strong focus on usability, performance, and security, these SDKs turned survey integration into a plug-and-play experience which got ready in minutes, not days.
- Simplified Integration: CloudCherry SDKs enable a plug-and-play setup, letting developers complete integration in under 10 minutes. With open-source availability and sample projects, onboarding is fast and frictionless.
- Authentication Flexibility: The SDKs support both static token and dynamic credential-based authentication to fit enterprise-level security needs.This ensures secure access without complicating the developer workflow.
- Developer-First Experience: Built using native design patterns, the SDKs are intuitive and easy for developers to work with. Detailed documentation and dynamic update support make maintenance hassle-free.
- Lightweight and Efficient: Optimized for performance, the SDKs use minimal memory and support background processing for smooth operations. They are built to run seamlessly without affecting app performance.
- Real-Time Survey Delivery: Surveys can be triggered contextually based on user actions or in-app events for greater relevance.This helps improve user engagement by delivering feedback prompts at the right time.
- Faster Feedback Loops: Surveys can be launched or updated instantly, without needing an app release or developer intervention.This enables rapid testing and continuous improvement of customer experience strategies.
Impact & Learnings
- Dramatically Reduced Integration Time: The SDKs brought integration time down from several days or weeks to just a few minutes, making it easier for developers to start collecting feedback instantly.
- Improved Survey Engagement: With native mobile experiences and contextual web delivery, customers reported 5x higher response rates on mobile and a 20% overall increase in engagement.
- Frictionless Developer Adoption: Hundreds of developers integrated the SDKs successfully, thanks to platform-native patterns, sample projects, and straightforward documentation.
- Operational Efficiency: Because surveys could be updated remotely, product teams didn’t have to wait for app releases, leading to faster iterations and reduced dependency on engineering.
- Clear Differentiation: The SDKs gave CloudCherry a competitive edge by offering unmatched ease of integration in a market where survey tools often required cumbersome setups.
The Outcome
Conclusion
With Wow Labz’s expertise, CloudCherry transformed a traditionally slow and complex integration process into a fast, intuitive, and scalable experience. The SDKs enabled quicker deployments, better customer feedback, and a seamless developer journey, all while reducing time, effort, and technical support needs.
This case proves that when user experience meets engineering precision, even small tools like SDKs that can have a massive impact on product adoption and customer satisfaction.
CloudCherry needed a partner who could think like a developer and execute like an engineer. Wow Labz brought in cross-platform development expertise, modern API design thinking, and a relentless focus on usability.
By delivering secure, lightweight, and developer-loved SDKs in a short timeline, Wow Labz helped CloudCherry eliminate friction, unlock new markets, and build lasting value.
Let’s build the future together. Get in Touch >
